Preamble

Our goal is to grow a SaaS business from $1-2k in MRR to $20-30k in MRR as quickly as possible, using a repeatable approach. This playbook focuses on a specific stage of growing companies, rather than building unicorns, and is a work in progress to be improved over time by the team. We sell profitable businesses with the potential to 10x in their next stage, leveraging free traffic acquisition, identified growth channels, and controlled churn. Buyers are attracted to our businesses for their superior cash flow returns and well-run, clean codebases that can operate autonomously without heavy dependence on the founders. Our target buyers include individual investors seeking better returns than traditional banks and micro private equity firms looking for shares in a well-managed business. For future buyers, we offer the promise of sustainable cash flow through a few yearly deals, low churn rates, potential for increased paid acquisition, unexplored growth channels, and exciting beta features that enhance the product appeal.

The Playbook is a work in constant progress - come write it with us.


Product Design

Re-Building a product from scratch

Before re-writing an entire App, a clear feature map must be laid out and specifications written.

Not all features make it to the re-write, and the existing data and app structure are not meant to be kept (or we would not go into a full re-write).

What are the features actually used by the customers? Where is the money?

What are the 20% features that bring in 80% of the revenue?

🔒 [Feature mapping] (document unavailable)

Funnel and conversion rate

🔒 [Predicting feature impact potential] (document unavailable)